{"id":269,"date":"2012-09-30T20:25:21","date_gmt":"2012-09-30T20:25:21","guid":{"rendered":"https:\/\/mangoprism.com\/staging\/5310\/?p=269"},"modified":"2020-09-18T15:41:42","modified_gmt":"2020-09-18T15:41:42","slug":"how-kanye-west-made-himself-into-a-god","status":"publish","type":"post","link":"https:\/\/mangoprism.com\/staging\/5310\/how-kanye-west-made-himself-into-a-god\/","title":{"rendered":"Kanye’s Apotheosis"},"content":{"rendered":"

\"\"<\/p>\n

\u201cG.O.O.D. woulda been God, except I added more O\u2019s\u201d<\/em><\/p>\n

Cruel Summer<\/em> is Kanye West\u2019s child.  The album was technically released under the name of his label, G.O.O.D. Music.  He doesn\u2019t rap on every song.  Yet when he is not at the forefront rapping, he is lurking in the shadows, organizing and crafting the album exactly the way he wants it.  The album\u2019s purpose isn\u2019t to please critics \u2013 he could care less about them.  He uses the other artists on G.O.O.D. Music to create a barrier between him and the outside world, instead opting to take absolute control over what he can \u2013 his label.<\/p>\n

The first song of the album is \u201cTo the World<\/a>\u201d featuring R. Kelly.  The chorus is simple: \u201cLet me see you put your middle fingers up, to the world, to the world, to the world.\u201d  There has always been a \u201cfuck the world\u201d edge to Kanye\u2019s music, but he rarely lays it out in terms this clear.  He is creating a divide between him and everyone else \u2013 not just within the rap game, but in life.  To do so, he enlists R. Kelly, one of few whose exploits<\/a> have been as, well, misunderstood<\/a> as Kanye\u2019s.  Kelly\u2019s verse is funny and reflects his own middle finger to the world- \u201cThe whole world is a couch \/ Bitch I\u2019m Rick James tonight<\/a>\u201d but only serves to set up West\u2019s eventual entrance<\/p>\n

Within fifteen seconds, Kanye begins the trend that defines Cruel Summer<\/em> \u2013 equating himself to God.  \u201cHmm, ain\u2019t this some shit \/ pulled up in the A-V-entador \/ and the doors rise up like praise the Lord.\u201d  The doors are only opening for Kanye \u2013 he is the Lord in this line.  The verse continues, and he eventually concludes, \u201cR. Kelly and the God of rap \/ shittin\u2019 on you, holy crap.\u201d  Never mind the missed opportunity to make this the greatest lyric of all time by replacing shittin\u2019 with pissin\u2019, Kanye establishes just what religious idol he is \u2013 the<\/em> God of rap.  Not a God of rap.  Kanye sees no pantheon, no Mount Rushmore of rappers.  He sees only himself on top, everyone who isn\u2019t his subject sitting in a pile of his divine feces.<\/p>\n

This is not an isolated incident.  The allusions pile up through the entire album. Kanye references making something from nothing (feeding the masses), people saying \u201cThere the God go in his Murcielago\u201d as he drives past, Moses parting the Red Sea for him, the difficulty of preaching the gospel to the slums, and more.<\/p>\n

Kanye isn\u2019t foolish enough to deify himself unjustly, he simply defines both God and rap in a different way.  He knows that he will never be the God of rapping.  He knows that nobody will ever be the God of rapping.  It is a title too subjective to be absolute.<\/p>\n

The next song, \u201cClique\u201d establishes that there is a group of people immune to his divine wrath \u2013 his clique.  Big Sean and Jay Z, featured on the track, represent the old and new guards of the clique.  It is perhaps the hardest song on the album.  But moreover the song establishes which members of his audience Kanye doesn\u2019t care about.<\/p>\n

[youtube=http:\/\/www.youtube.com\/watch?v=FOrLNHbEzMg]<\/p>\n

Cruel Summer<\/em> was not created for those who would listen to the album critically.  All micro-motives within it eventually tie back to Kanye establishing himself as the<\/em> God.  On \u201cClique\u201d he raps, \u201cMy girl a superstar all from her home movie \/ bow on our arrival, the un-American idols.\u201d  He could care less that his girlfriend is most famous for a video of her having sex with another dude \u2013 he still expects people to bow before him like a God when he rolls up.<\/p>\n

\u201cMercy<\/a>\u201d reveals more terms of Kanye\u2019s godliness.  The song starts with verses from Big Sean and Pu$ha T, both firing on all cylinders over a bass-driven banger beat.  Kanye is obviously going to rap next, but when he comes in, the beat morphs into a choral, church-like \u201cahhhh\u201d overlain by electronic pulsations.  When his verse is done, the beat reverts back to its original form, 2 Chainz spits, and the song concludes.<\/p>\n

We see an distinct disconnect between Kanye and the stable of rappers he features on the album.  He descends from above to rap over a beat he has no business rapping on.  Mercy should have belonged to the three trapstars, not him.  So when he does spit, the beat has to change to adapt.<\/p>\n

Yet West is absolutely crucial to the song.  \u201cMercy\u201d was the first single released off the album and was a radio hit.  If the song was just Big Sean, Pu$ha T, and 2 Chainz, it would have been viewed as an interesting collaboration. But with Kanye<\/em>? It blew up.  Much of Cruel Summer<\/em> is devoted to the development and popularization of rappers either signed to G.O.O.D. Music, or whose struggle he admires \u2013 2 Chainz, Big Sean, and Pu$ha T are prime examples.  Kanye is their God.  Pu$ha admits as much on the first line of \u201cNew God Flow<\/a>\u201d \u2013 \u201cI believe there\u2019s a God above me.\u201d The illusion is striking within the context of a verse about Pu$ha\u2019s willingness to play the role of Shyne to Kanye\u2019s Puffy<\/a>.  Their success depends on Kanye and his benevolence.  All experienced a degree of success before, but know that Kanye\u2019s push could grant them superstardom.<\/p>\n

G.O.O.D. Music is not meant to be a rap supergroup, but a collection of talented artists who depend on Kanye.  Megagroups typically take time to stratify by talent, but Kanye\u2019s crew begins that way.  He doesn\u2019t want them to be another Wu Tang \u2013 he brings Ghostface and Raekwon on consecutive tracks to implicitly affirm their approval of his Kanye clan.<\/p>\n

At the halfway point of the album, Kanye drops out, only appearing on two of the last six songs.  He instead lets his underlings shine, their God acting only as the producer behind the scenes, driving their successes by giving them beats perfectly suited for their styles.<\/p>\n

The album concludes with a remix of Chief Keef\u2019s \u201cDon\u2019t Like<\/a>.\u201d  Accomplishing this is what ultimately cements his status as God over his domain.  In taking control of Chief Keef\u2019s destiny, Kanye transforms him from 16-year-old one-hit-wonder to potential superduperstar.  The much more talented rappers surround Chief Keef on the track, but rather than killing him, they rap in stunted chunks, mimicking Keef\u2019s style.  They are all riding together.<\/p>\n

Kanye begins his verse with one final comparison between himself and Jesus before piecing together a strange string of seemingly unconnected ideas.  He eventually concludes with a shoutout to his new subject, \u201cChief Keef, King Louie, this is Chi(cago) right? Right?<\/em>\u201d<\/p>\n

Kanye creates a system for himself in which he can be God.  For those signed to him, Kanye is omnipotent.  After Chief Keef attempted to revolt against his lord<\/a>, Kanye revoked his support and Keef has gone back to being a sideshow.<\/p>\n

Kanye has long been expected to complete the initial arc of his album releases and drop Good Ass Job<\/em>.  Cruel Summer<\/em> was not an attempt to boost his status in the eyes of critics or to move up the ladder of the greatest lyricists.  His name alone dictates that expectations for any album he drops are too lofty to ever be met.  So he doesn\u2019t try to meet them.  Why bother making Good Ass Job <\/em>when people will deride it as worse than The College Dropout, Late Registration, <\/em>and Graduation<\/em>? Tupac famously said to Bad Boy on \u201cHit \u2018Em Up,\u201d \u201cIma let my little homies ride on yo\u2019 bitch-made ass.\u201d Kanye says the same thing to the critics.  He makes his album a middle finger to the world, instead preferring to rule his own sovereign kingdom and be the<\/em> God of G.O.O.D. Music.<\/p>\n","protected":false},"excerpt":{"rendered":"

\u201cG.O.O.D. woulda been God, except I added more O\u2019s\u201d Cruel Summer is Kanye West\u2019s child.  The album was technically released under the name of his label, G.O.O.D. Music.  He doesn\u2019t rap on every song.  Yet when he is not at the forefront rapping, he is lurking in the shadows, organizing and crafting the album exactly […]<\/p>\n","protected":false},"author":2,"featured_media":275,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"nf_dc_page":"","om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5],"tags":[101,168,193,232],"contributors":[535],"seasons":[479],"class_list":["post-269","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-music","tag-cruel-summer","tag-g-o-o-d-music","tag-hip-hop","tag-kanye-west","contributors-frankie-pavia","seasons-479"],"acf":[],"yoast_head":"\nKanye's Apotheosis - Mangoprism<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mangoprism.com\/staging\/5310\/how-kanye-west-made-himself-into-a-god\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kanye's Apotheosis - Mangoprism\" \/>\n<meta property=\"og:description\" content=\"\u201cG.O.O.D. woulda been God, except I added more O\u2019s\u201d Cruel Summer is Kanye West\u2019s child.  The album was technically released under the name of his label, G.O.O.D. 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